By 2021, there will be 6.3 billion smartphones in the world. These are the data revealed by the latest Ericsson Mobility Report , which shows an unstoppable trend to which email marketing must adapt: it must adapt design and content to the way things are read on mobile devices, which is increasingly rapid and intermittent. We often ask the fateful question: "How can I adapt my model to mobile display without losing the depth and precision of my message?" ". Indeed, creating emails for mobiles is simple provided you revolutionize your point of view, by putting the mobile at the beginning of the creative process and not at the end.
This is mobile first theory : it is easier and more efficient to design mobile models which can then be enhanced with more features for desktop use than desktop models which lose elements when displayed on a mobile. To do this, you need technologies and good examples to inspire you. So here are 10 tips for creating emails with effective E-Commerce Photo Editing Service and responsive designs, backed by advanced BEE editor features , with several successful campaigns from well-known international brands. 1. Make your responsive email a teaser We know there's a lot you want to communicate to your email list readers about your upcoming event , new product , biggest sale , or company announcement . But your email is not the place to go into details.
Think of your email as a teaser for your main message content, which can be found on your website after readers hit your call-to-action button. Here's a great example of IFTT: the message is short, focused, and concise, guiding readers straight to the CTA. Create an email with BEE 2. Create a hierarchy in your responsive email Create focus and organization in your email by telling your story hierarchically . Imagine how your message could be structured using the inverted pyramid model. Inverted pyramid method Here's a great example of this method in action in an email from InVision: example of a pyramid Each section starts with a compelling visual, followed by a short, bold title with accompanying text that leads directly to a call-to-action button that clearly indicates what to do next. It's a great way to communicate quickly and get clicks from readers with a short attention span (i.e. all of your readers). 3. Your CTA should never say “Click here”